Ray-Ban: Chinese Fan-Made “Never Hide” Campaign Posters

Ray Ban China - Never Hide Posters

The two posters above come from Ray-Ban sunglasses (雷朋眼镜 – Léi Péng yǎnjìng) as part of its “Never Hide” promotion in China. They are sub-titled “Made For You” and the little stick men demonstrate the concept quite nicely.

However, when visiting the website I stumbled across Ray-Ban’s Douban page and discovered a host of work created by Chinese Ray-Ban fans. Here are some examples of the best stuff I’ve seen.

Which are your favourites?

Fight It

Fight It

China Retro

China Retro

You See Me With You

You See Me With You

A Great Big Watermelon

A Great Big Watermelon

By Tusan Wang

By Tusan Wang

Machine City

Machine City

No Title

No Title

By Aphelion

By Aphelion

By .SFC

By .SFC

By One Wing Of A Bear

By One Wing Of A Bear

Help us maintain a vibrant and dynamic discussion section that is accessible and enjoyable to the majority of our readers. Please review our Comment Policy »
  • GreenTea

    nice.
    sofa feels so good.

  • Mad Man

    Some are clever even aesthetically interesting but probably not really effective.

  • expatriate

    oh. the. irony.

  • Jerry

    hey dan, brilliant posts! great addition to Chinasmack.
    Is it possible to include a reference note on the creative agency featured in your posts. Keep em coming!

    • Hi Jerry,

      Thanks for your kind words. I do try to add the creative agency at the bottom of posts where possible.

      I believe in this instance the creative agency was Cutwater (http://www.cutwatersf.com/), but i wasn’t completely certain. If you know which agency created the above, please let me know?

      cheers,
      Dan

      • bo

        it is cutwater san francisco, you’re correct.

Personals @ chinaSMACK - Meet people, make friends, find lovers? Don't be so serious!»