Ray-Ban: Chinese Fan-Made “Never Hide” Campaign Posters

Ray Ban China - Never Hide Posters

The two posters above come from Ray-Ban sunglasses (雷朋眼镜 – Léi Péng yǎnjìng) as part of its “Never Hide” promotion in China. They are sub-titled “Made For You” and the little stick men demonstrate the concept quite nicely.

However, when visiting the website I stumbled across Ray-Ban’s Douban page and discovered a host of work created by Chinese Ray-Ban fans. Here are some examples of the best stuff I’ve seen.

Which are your favourites?

Fight It

Fight It

China Retro

China Retro

You See Me With You

You See Me With You

A Great Big Watermelon

A Great Big Watermelon

By Tusan Wang

By Tusan Wang

Machine City

Machine City

No Title

No Title

By Aphelion

By Aphelion

By .SFC

By .SFC

By One Wing Of A Bear

By One Wing Of A Bear

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