Adivon: Chinese Shanzhai Adidas Brand Advertises At NBA

Chinese shanzhai brand "Adivon" advertising at a Houston Rockets vs. Denver Nuggets NBA game.

Spotted by sharp-eyed Chinese netizens at a recent Houston Rockets vs. Denver Nuggets NBA game…

From Mop:

China’s Adivon appears in the NBA, pokes Adidas

Chinese shanzhai brand "Adivon" advertising at a Houston Rockets vs. Denver Nuggets NBA game.

Some more images:

Chinese shanzhai brand "Adivon" advertising at a Houston Rockets vs. Denver Nuggets NBA game.

Chinese shanzhai brand "Adivon" advertising at a Houston Rockets vs. Denver Nuggets NBA game.

Comments from Mop:

潴G尛guai:

菜包饭:

Wow, exiting China and onto the world stage now.

遗忘、…爱:

A-hah…I saw it yesterday too! Looks like they can only go swindle Americans who don’t know about shanzhai

杯子洵洵:

What…everything is passing clouds.

坏蛋初雨:

Embarrassing us even abroad…

sunday0101:

Ridiculous! Can’t they make their own brands? Do shanzhai [brands] want to become legitimate [brands] too?

7.仁不要脸

I saw the game too. I was shocked.

上帝ta爸:

[I] support, strive to replace Adidas earlier!

床底双飞:

Ten years from now, everyone won’t know if Adidas shanzhai‘d Adivon or if Adivon shanzhai‘d Adidas.

michaelwu18:

Looks like NBA advertisements really are just about having enough money~~

好看影视:

When brother [referring to self] watches the NBA, I don’t watch the game, I only watch the advertisements. That day, I saw the Agricultural Bank of China’s advertisement encircle the entire court!

12.xm611919

China is indeed very niubi.

Do you watch the NBA? What Chinese advertisements have you seen?

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  • GAC

    Maybe a case of NBA understanding their demographics pretty well. They have a huge Chinese audience, so they advertise a Chinese brand (with a Chinese language ad, of course). Whether the promoters realized it was shanzhai or not I wouldn’t know.

  • That will probably be the LAST case of this occuring – given the deal that Addias has with the NBA and other sporting organizations in North America.

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