Intel: Kitty & Lala ’80 Impression’ Film

Intel Visual Life campaign - Kitty & Lala

January 2011 saw the launch of Intel’s award-winning ‘Visual Life’ campaign. It was created to promote the new 2nd generation Intel Core processor range. According the creative agency, ‘Amsterdam Worldwide’ the launch campaign was the biggest in Intel’s recent history.

The campaign website (http://www.intel.com/visuallife) hosts Intel and user-generated media from photos to videos. Last month, Intel unveiled a new video that follows two Chinese wedding photographers, ‘Kitty’ (Cai Ying) and ‘Lala’(Chen Xiang).

Kitty and Lala

Photographers: Kitty and Lala

In the short film, the photographers’ new and novel approach to Chinese wedding photography is demonstrated and viewers are given an insight into how technology has become intertwined into the photographers’ lives. Here is the video:

(Watch on Vimeo)

Check out 80impression.com to see more photos from the studio that features in the video. Read FastCompany and CRIEnglish for some interesting views on this new video.

Agency credit to: Amsterdam Worldwide

Don’t forget to like us on Facebook.

Like Advertising at chinaSMACK on Facebook

Help us maintain a vibrant and dynamic discussion section that is accessible and enjoyable to the majority of our readers. Please review our Comment Policy »
  • Lee Cooper

    Saw your work on a recent documentary on UK tv. Looks fantastic, thank you for the inspiration!!

Personals @ chinaSMACK - Meet people, make friends, find lovers? Don't be so serious!»