Nike has launched a new TV commercial for the Chinese market with the country’s top tennis star Li Na. In the advert, we see a US customs officer questioning her about where she has come from, where she is going and what business brings her to the USA in which she responds to latter with “Tennis”. It is far from a classic Nike ad, but still worth viewing.
Watch on Youku
This is not the first time we’ve seen a commercial involving US Customs and a Chinese citizen – remember this Li-Ning commercial?
So while Li Na travels West, Scottish tennis star Andy Murray headed East to Shanghai this week where he embarrassingly failed at speaking Chinese live on national television after winning the Shanghai Masters. See his attempt at Mandarin below.
Watch on Tudou
Agency credit: Wieden+Kennedy (Shanghai Office)
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