Sprite has just released a new commercial titled “Sprite Revolution” in Israel. It’s a parody of Kim Jong-il‘s North Korean dictatorship. Although some Western netizens believe that the advert is a reference to the Chinese revolution. What do you think?
“Feel The Freshness”
The commercial is part of Sprite’s Israeli campaign, ‘Feel the Freshness’. The tagline for the commercial is “Sprite believes that everyone has a refreshing side…even the world’s toughest dictators.”
For those interested the end music is a remixed hip-hop version of Bill Conti’s original “Gonna Fly Now“, you may recognise it from the film ‘Rocky‘. It will be interesting to see how much offence (if any) this ad will cause.
Agency credit to: Publicis Israel (Geller-Nessis)
Just for fun…
‘Dong is nine years old. He lives in the province of Yunnan in Southwest China, with his parents, sister and grandfather. He shares a room with his sister and parents. They are a poor family who own just enough land to gorw their own rice and sugar cane. Dong’s school is twenty minutes’ walk away. He especially enjoys writing and singing. Most evenings, he spends one hour completing his homework and one hour watching television. His parents have to pay for his books and uniform but his tuition is free because he comes from a rural area. Dong’s mother is pleased that her son can have an education, something she herself has never had. Dong’s favourite food is pork, sweets and ice cream, but the family also eat other meat, fish and vegetables. When he is older, Dong would like to be a policeman, because he’ll be able to ‘catch thieves and run around’.