The Ed Hardy apparel brand was born from a chance meeting between Don Ed Hardy and fashionista Christian Audigier. The name is taken from legendary tattoo artist Don Ed Hardy, a student of Sailor Jerry Collins, whose work is recognised worldwide. Audigier went on to license the brand in 2004 and create what we now know as Ed Hardy. The brand pioneered tattoo fashion and now offers ranges for men, women and children that celebrate classic American tattoo art.
Below are the prints for “Ed Hardy. Tattoos without needles.”
The pictures show tattoos on balloons that are used to form the shapes of different parts of the body.
- Green Balloon – lower back
- Yellow Balloon – legs around the knee area
- Pink Balloon – stomach
What do you think about them? Did you like the idea and think it was well executed or did you realise that it was a balloon from reading the paragraph above?
Agency Credit to: Y&R (Beijing Office)
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