Philips Chinese TV Ads Bring Together Nature And Technology

Philips Chinese TV Ads Bring Together Nature And Technology

Philips China is rolling out a series of TVCs as the first phase of its Greater China branding campaign. Created by Ogilvy & Mather (Shanghai), the series consists of four TV commercials that illustrate how Philips’ innovative health and well-being products incorporate natural elements such as air, temperature, space and light to improve and simplify people’s daily lives.

The first two spots will be broadcast nationwide on major TV networks such as CCTV, Jiangsu TV and Hunan TV until the end of the year.

Air (空气篇)

Translation:
空气,有你未见的一面
See a different side of air.

飞利浦的创新,让空气深入清洁牙齿
Philips innovation uses air to thoroughly clean between teeth.

飞利浦的创新,用空气而不用油炸出健康美味
Philips innovation uses air to cook delicious and healthy food without the oil.

感谢自然创造空气,让我们为你创新空气
Give thanks to nature for air, which we use in our innovations for you.

Temperature (温度篇)

Translation:

温度,有你未见的一面
See a different side of temperature.

飞利浦的创新,让温度保证每一粒米饭的火候恰到好处
Philips innovation intelligently controls the temperature to ensure that every grain of rice is cooked to perfection.

飞利浦的创新,让温度知冷知热呵护每一丝秀发
Philips innovation intelligently controls the temperature to provide you with advanced hair care.

感谢自然创造温度,让我们为你创新温度
Give thanks to nature for temperature, which we use in our innovations for you.

Agency credit to: Ogilvy & Mather (Shanghai)
Chief Creative Officer: Graham Fink
Executive Creative Director: Francis Wee
Creative Director: Thomas Zhu
Art Director: Haibo Huang, Phoebe Liao, Jian Wang
Copywriter: Thomas Zhu, Joe Wu
Agency Producer: Aywei Wong
Planning: Edward Bell, Jenny Gao
Account Team: Yong Yuan, Judy Ang, Fish Ji, Tracy Cao, Cynthia Zhou
Media Agency: Carat
Production House: P.I.G. Production

Click below to like us on Facebook.

Like Advertising at chinaSMACK on Facebook

 

.

Help us maintain a vibrant and dynamic discussion section that is accessible and enjoyable to the majority of our readers. Please review our Comment Policy »
  • Mad Man

    Is this being held up as an example of good work?
    Very disappointing, Oglivy must try harder.

    • MassiveBender

      I’m a total laymen but I thought this ad was well suited to the China market, although I didn’t like it personally either. It’s like that director (or whatever) of that McDonalds ad in an article of yore was saying about how the Chinese execs were looking for ‘sunshine’. I think this ad was burning with in-your-face sunshine and that is apparently effective over here, there are certainly many adverts made in that style. Not to mention it used the two national dishes, rice and KFC, what more could want? Well, perhaps a celebrity endorsement with 张杰 and 谢娜 tucking in to some rice and KFC in their temperate condo would have been nice.

      • MassiveBender

        typo: ‘laymen’ should have been ‘layman’, I am a singular one.

Personals @ chinaSMACK - Meet people, make friends, find lovers? Don't be so serious!»