Advertisers are always looking for new ways to interact with consumers. One way advertisers are trying to interact with consumers is through new technology. Over China’s October National Day holiday, TBWA\DAN\Shanghai and Adidas NEO teamed up to create an exciting new campaign that integrated Kinect technology to create an unique billboard at 淮海路华狮广场前 (Huaihai China Lion Plaza).
The campaign used a large LED screen and a QR code that required participants to scan the code and then complete a series of levels in a game featuring Chinese celebrities Angelababy and Eddie Peng to unlock prizes and discounts. The video shows participants interacting with the screen using their phones to complete different tasks. You can also see participants jumping and moving about while Kinect catches their movement and displays the action on screen. If the participant completed the tasks and they shared their success with their social networks, they could become an adiCLUB member and they received a 50 yuan discount.
Is this the future of outdoor advertising? Leave a comment and let us know what you think.