McDonald’s New Beef Daddy TVC Campaign Builds On Macho Theme

McDonalds "Beef" Daddy

McDonald’s in partnership with TBWA\Shanghai launch new campaign in China to promote the Big Mac and other McDonald’s Beef products.

The new Beef ‘Daddy’ campaign follows hot on the heels of the award-winning ‘Manly Man’ campaign, building on the macho theme.

In the television campaign, a young boy is asked to describe his ultimate macho hero and chooses what he sees as the obvious choice – his dad. This new McDonald’s ad explores this perspective on the father-son relationship in a fun and engaging way.

See the new TVC’s below (all include English subs).

Big Mac 30s TVC (youku link):

German Sausage 15s TVC (youku link):

Mashed Potato 15s TVC (youku link):

McFlurry 15s TVC (youku link):

Agency Credit: TBWA\Shanghai

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  • gotconned

    I have bought the so called Manly Burger, its so small! The campaign should be called as The Not So Manly Burger! WTF

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