Perfetti Van Melle and BBH China have teamed up to deliver a tactical campaign for Mentos Pure Fresh Bubble Gum.
Aimed at places where people will need to freshen up their breath after meals, this campaign is running in strategic locations such as restaurant tray liners, table standies, elevators, and posters near restaurants, effective from April 2013.
In total there are 3 executions. Onion, Fish and Blue Cheese.
“Speech Bubble Blue Cheese” (seen above)
Translation: Speech bubble: Hello.
Headline: Don’t let bad breath do the talking. Mentos Pure Fresh Chewing Gum.
“Speech Bubble Onion”
Translation: Speech bubble: Long time no see.
Headline: Don’t let bad breath do the talking. Mentos Pure Fresh Chewing Gum.
“Speech Bubble Fish”
Translation: Speech bubble: I’m coming.
Headline: Don’t let bad breath do the talking. Mentos Pure Fresh Chewing Gum.
Agency Credit: BBH China
Executive Creative Director: Johnny Tan
Creative Director: Yinbo Ma
Associate Creative Director: Carol Ong
Copywriter: Michelle Wu
Art Director: Haoxi Lv, Zizi Shi
Photographer: Jeremy Wong
Retouching Company: DI Solution
Typographer: Haoxi Lv
Producer: Yilin Lin / Ken Wang
Account Team: Joanne Liu / Cecca Tian
Deputy Head of Planning: Mylene Ong
