Quaker Instant Oats Launches New TVC Endorsed By Jimmy Lin

Quaker Instant Oats

Quaker Instant Oats in partnership with DDB China have launched a new TVC which promotes the product’s three main health benefits. The TVC hopes to educate consumers on the multiple benefits of Quaker Instant Oats to encourage trial of the product.

The TVC is distinctive from the 2011 campaign for Quaker Instant Oats because it describes multiple benefits, rather than just the cholesterol-lowering aspect. Quaker Instant Oats helps lower cholesterol, improve digestion, and promote heart health. The TVC shows how multiple benefits can help you and your family achieve more in life.

Jimmy Lin (林志颖) was selected to be the spokesperson for Quaker Instant Oats because he is successful in multiple aspects of his life, and embodies the busy lifestyle of someone who would enjoy the product. He is not only a celebrity, but also a successful businessman, professional Formula One Race Car Driver, and loving father.

The campaign follows another TVC recently produced by Quaker and DDB, titled “No Additives”. This TVC featured popular singers Aggie Xie (谢沛恩) and Deng Ning (邓宁), and linked the product benefit of the naturally great taste with naturally beautiful women who are confident in their own skin. Both TVC’s are aimed at bringing Quaker to the forefront of health food in China.

Watch the TVC below or at the following link:

Agency Credit: DDB China

Help us maintain a vibrant and dynamic discussion section that is accessible and enjoyable to the majority of our readers. Please review our Comment Policy »
  • me

    wtf? paid content? shame on you Chinasmack

    • Wut?

      Clearly not paid content haha
      It’s just showing off an ad, made by a Chinese based agency, that is endorsed by a celebrity

  • 铁柱

    丢人……如果中国能够建立一个像美国那样的惩罚性赔偿的法律,效果会好一点。不过也许更烂,因为任何法律到了中国,就是一张废纸。

Personals @ chinaSMACK - Meet people, make friends, find lovers? Don't be so serious!»