General

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  12 Chinese Brands Make This Year’s BrandZ Global Top 100 List
  Apple tops the BrandZ™ Top 100 Most Valuable Global Brands ranking, now in its eighth year, with Google taking second and 12 Chinese brands making it into the list
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  Top 10 Chinese Buzzwords Of The Last Year
  List of the top 10 Chinese buzzwords from the last year, originating from some very peculiar and unique situations and brought into popular culture and conversation.
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  The People Of China’s Ad Industry: Nils Andersson (Part 2)
  Part 2 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
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  Angela Hsu Discusses Running An International Firm In China
  The following is an interview with Angela Hsu where she discusses her views on running an international firm in the Chinese market and key issues related to it
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  The People Of China’s Ad Industry: Nils Andersson (Part 1)
  Part 1 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
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  China: Regimented Confucian Society? Or Society Of Individuals?
  Strategic planner Tracey Hamilton reviews Michael B. Griffiths' influential new book, 'Consumers and Individuals in China: Standing out, Fitting in'.
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  Chinese Electronic Cigarette ‘Viral’ Video and Gaming Youku
  How a Chinese online merchant selling electronic cigarettes advertises using a clever smoking experiment video, artificially inflated views, and fake comments.
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  Angela Hsu Discusses Culture, People, AND The Big Picture
  After 10 great years, CEO Angela Hsu parts ways with M&C Saatchi having climbed the ranks within the company to eventually lead the team and China operations
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  Cooking Up Culture In The Kitchen, With Michael B. Griffiths
  Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
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  Of Chinese Culture, Combs And Kant, With Michael B. Griffiths
  Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
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  Durex’s American Presidential Election Post Viral On Weibo
  Durex's tongue-in-cheek American Presidential Election related post goes viral on Sina Weibo, once again showing why it is one of the sites most followed brands
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  8 Step Refuse-To-Lose PR Program With Chinese Characteristics
  Following their summer internship program, Ogilvy have put together an 8-Step guide on how they think you can go from good-to-great in PR and get to the next level
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  Here’s A Thought – Eight Ways To Fail In China
  Uncovering a unique set of eight barriers and drivers to doing business in China, if you don't keep these things in mind you may just find yourself in a bad spot
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  The People Of China’s Ad Industry: Graham Fink (Part 2)
  Part 2 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
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  The People Of China’s Ad Industry: Graham Fink (Part 1)
  Part 1 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
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  The People Of China’s Ad Industry: Amir Kassaei (Part 2)
  Part 2 of an interview with Amir Kassaei, one of the world's top creatives, where he shares his insights on the Chinese ad industry and his vision of the future
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  The People Of China’s Ad Industry: Amir Kassaei (Part 1)
  Part 1 of an interview with Amir Kassaei, one of the world's top creatives, where he shares his insights on the Chinese ad industry and his vision of the future
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