Funny ad for Peugeot3008 makes reference to popular mobile game 找你妹 (zhao ni mei), highlighting the model's spacious interior through hide and seek style idea

Strategic planner Tracey Hamilton reviews Michael B. Griffiths' influential new book, 'Consumers and Individuals in China: Standing out, Fitting in'.

Hainan Rendez-Vous, China's largest annual yacht show, now faces a huge crisis following rumours of the event turning into an orgy for China's rich and famous

How a Chinese online merchant selling electronic cigarettes advertises using a clever smoking experiment video, artificially inflated views, and fake comments.

After 10 great years, CEO Angela Hsu parts ways with M&C Saatchi having climbed the ranks within the company to eventually lead the team and China operations

Kestrel Lee, digital creative director, shares an outsider's perspective at how agencies approach integration in China and how to avoid pitfalls encountered abroad

McDonald's launch new campaign in China promoting the Big Mac and other McDonald’s Beef products to build upon the macho theme of the previous 'Manly Man' campaign

Some of China’s top social networking sites are collaborating to blackout their websites for one hour to drive awareness around the global movement, Earth Hour