Made from 80,000 disposable chopsticks, the work of art aims to reduce deforestation in China where 45 billion pairs of wooden chopsticks are consumed yearly.

Microsoft's new marketing campaign in mainland China to deter Chinese consumers from using pirated software by emphasizing that "genuine" is "not the same".

Europe's largest electronics retailer Media Markt announced its arrival on Chinese shores with a colossal 3D spectacle, opening its flagship store in Shanghai.

China's notorious online spoof creator 'Hu Ge' has released a new short film for Christmas, a prequel to a his previous viral video for soft drink brand 7-Up.

The 'This Modern World? Art as Billboard Project' uses billboards to show Shanghai's population the negative effects of advertising on people's minds.

With the 2010 Asian Games now over, we review Nike's promotional activity that targetted Guangzhou's youngsters.

Having recently celebrated 15 years, Meters/bonwe turns its website 3D to promote its new M.Polar range.

Sportswear giant Li-Ning attempts to break America with an amusing new commercial.