McDonald's launch new campaign in China promoting the Big Mac and other McDonald’s Beef products to build upon the macho theme of the previous 'Manly Man' campaign

Some of China’s top social networking sites are collaborating to blackout their websites for one hour to drive awareness around the global movement, Earth Hour

Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.

Timed to coincide with International Women's Day, Elegant Prosper launch a new campaign "Fashionistas' Time to Bloom" for new Spring / Summer 2013 collection

Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.

Kestrel Lee, digital creative director at Edelman China shares his insight and tips for pitching digital or social media campaign ideas to companies in China

Alpenliebe, one of China's most popular candy brands, launches nationwide televisision campaign aimes at young Chinese women starring a lovable teddy bear

T-Mall and Taobao final earnings has broken the previous one-day e-commerce sales record of the US, also breaking U.S. Black Friday online sales, $1.042 billion.