Part 1 of an interview with Amir Kassaei, one of the world's top creatives, where he shares his insights on the Chinese ad industry and his vision of the future

Top creative directors in Beijing and Shanghai convened for ihaveanidea's tenth annual portfolio night where aspiring young creatives came to showcase their work

GAP China has rolled out a new phase of its Let's GAP Together campaign that brings together Western and Chinese celebrities thanks to Annie Leibovitz.

Dell has created a campaign on RenRen challenging people to draw their true romance dreams. Titled 真心“画”大冒险，a pun on the Chinese name the game "Truth or Dare".

Latest UKTI Trade Mission sees two of the UK's highly respected Ad Agency Chief Execs come to China to promote brand internationalisation between the two countries

Yili, China's leading dairy brand, launches new emotionally engaging brand campaign "Let's Olympic Together" to uncover ordinary peoples' extraordinary stories

Brand expert Jack Derong talks about rapid brand expansion in China and what these brands should do to ensure they don't damage their image due to poor service

Nestlé Ice Cream launch massively interactive digital campaign to promote BenNaNa, a peel-able ice cream, to the young and young at heart during the summer months