Véronique Michel got a degree in international relations and media analysis. She has spent 25 years abroad (notably in Japan and China) where she obtained diplomas in Asian studies (Tsinghua and Fudan Universities, Osaka Gaidai University). She worked as a French Teacher for foreigners in several European countries (Germany, Scotland, and Spain) and in Asia - delivering presentations in Cultural Associations, schools and Universities such as Tsukuba and Ibaraki. She also acted as Coordinator for International Relations (CIR) for the JET Programme promoting cultural exchanges between Japan and Europe with the support of NHK television, and conducted market research in China. Véronique Michel closely follows the debate in European, Japanese and Chinese media collecting and comparing information on various aspects of social life. She wrote articles for China Daily, Vogue (Chinese edition) and two books on China’s modern culture: “La communication à la chinoise” and “La Chine branchée” (available in January 2015 in American version: China Online, Tuttle Publishing). She focuses on the electronic language of China’s 700 million internet users reflecting the social changes of their country.