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VisitBritain, along with the Home Office, is asking the people of China to give new Chinese names to tourist attractions and places of interest across Britain.
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Backed by major global Chinese Brands, such as BYD,Huawei and Lenovo, two Dutch guys aim to show the world a China that is driven to enter the world stage.
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To celebrate Chinese New Year, British Airways launch festive campaign aimed at luring their 350,000 weibo followers to the airline's newly launched WeChat account.
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Tourism Australia launches online drama series in China starring Taiwanese heartthrobs, aiming to show-off and promote the best of Australia to Chinese netizens.
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Canada's tourism board has kicked off its new advertising campaign that encourages Chinese citizens to make their next holiday a trip to the land of Maple leaf.
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China's most successful online mall, 'Taobao' inspires people to book a holiday via its new site with a TV commercial featuring flying pigs.
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An amateur advertisement for the Chinese city of Xiamen created with video recorded from a mobile phone that won a creative advertising award from China Mobile.