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The People Of China’s Ad Industry: Miriam Hanna Deller has been working in the extreme sport industry in china for the past decade find out more about her work.
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To celebrate Chinese New Year, British Airways launch festive campaign aimed at luring their 350,000 weibo followers to the airline's newly launched WeChat account.
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Part 2 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
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Kestrel Lee, digital creative director, shares an outsider's perspective at how agencies approach integration in China and how to avoid pitfalls encountered abroad
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Nike aim to deepen connection with consumers and prepare to roll out mobile campaign seeing them launch China’s first sports brand subscription platform via WeChat
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Adidas created a campaign to showcase inspiring and original creative talents in China that exemplify the spirit and authenticity of the Adidas Originals brand.
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Chinese netizen reactions to the "A Day Made of Glass" short film made by American glass & ceramics manufacturer Corning, that became viral on China's internet.
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Introducing Advertising @ chinaSMACK, a new section of chinaSMACK dedicated to the advertising & advertising industry of modern China. Learn more about us here!