Cannes Lions 2011: Award Winning Creativity From China

Cannes Lions 2011 - venue

The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. The Festival brings together over 8,000 people (typically advertising professionals) from 90 countries.

People lucky enough to be there can attend seven days of workshops, exhibitions, screenings, master classes and seminars previously held by industry leaders such as Sir Martin Sorrell and various other personalities including Mark Zuckerberg, Ben Stiller and Yoko Ono.

Thousands of entries have been submitted this year. To be even be shortlisted for one of the awards on offer is a highly commendable achievement in itself. The following creative pieces are all from Mainland China, and each has either been shortlisted or won an award at this year’s festival. Which is your favourite?


Delay The Work Day
Client: 361°
Agency: Ogilvy & Mather (Shanghai Branch)
Award: Shortlist (Direct / Promo & Activation / PR / Media Lions)

Video case study (Watch on Tudou)

Read the full description here.


Disposable Forest
Client: Greenpeace
Agency: Ogilvy & Mather (Beijing Branch)
Award: BRONZE LION (Design Lions) / Shortlist (Direct / Outdoor Lions / Grand Prix for Good Award)

Greenpeace China - Disposable Chopstick Forest

Full details available on chinaSMACK.


Big Stain
Client: Ariel
Agency: Saatchi & Saatchi (Guangzhou Branch)
Award: Shortlist (Direct / Promo & Activation / Outdoor / Media Lions)

Video case study (Watch on Sina)

Full details available on chinaSMACK.


Yang Ai (Despair Whirlpool)
Client: Guangzhou Yangai Special Children Parent Club
Agency: Leo Burnett (Shanghai Branch)
Award: GOLD LION (Design Lions) / Shortlist (Promo & Activation / PR Lions)

Yang Ai (Despair Whirlpool)

Yangai (Despair Whirlpool) 2

Read the full description here.


Chopsticks, Not Chop Trees
Client: China Environmental Protection Foundation
Agency: DDB (Shanghai Branch)
Award: BRONZE LION (Promo & Activation Lions)

Video case study (Watch on Tudou)

Read the full description here.


Chengdu Pambassador
Client: Chengdu Government
Agency: Ogilvy & Mather (Beijing Branch)
Award: Shortlist (PR Lions)

Chengdu Pambassador

Read the full description here.


Unbeatable (Branded Drama Series)
Client: Clear Shampoo
Agency: PHD (Shanghai Branch)
Award: BRONZE LION (Media Lions)

Unbeatable Drama - Clear Shampoo

Read the full description here.


Heaven And Hell
Client: Samsonite
Agency: JWT (Shanghai Branch)
Award: GOLD LION (Outdoor Lions) / GRAND PRIX AWARD (Press Lions) / GOLD & SILVER LIONS (Press Lions)

Samsonite - Heaven and Hell

Click image to enlarge

Read the full description here.


Tang Zhengdong, Li Xiaoxu, Zhou Peng
Client: Anta Sports
Agency: JWT (Shanghai Branch)
Award: BRONZE LION (Outdoor Lions) / BRONZE LION (Design Lions)

Anta Sportswear - Tang Zhengdong

Anta Sportswear - Li XiaoxuAnta Sportswear - Zhou Peng

 

Read the full description here.


Vending Machine – World Kitchen
Client: Correlle Dinnerware
Agency: Grey Group (Beijing Branch)
Award: Shortlist (Outdoor Lions)

World Kitchen - Vending Machine

Read the full description here.


Scirocco Cup
Client: Volkswagen
Agency: Ogilvy & Mather (Beijing Branch)
Award: BRONZE LION (Media Lions)

Video case study (Watch on Tudou)

Read the full description here.


Inside The Box
Client: Guangyin Yoga Club
Agency: Shanghai Hot Idea
Award: Shortlist (Media Lions)

Video case study (Watch on Tudou)

Read the full description here.


2010 Prince’s Happy Adventure
Client: Kraft Foods
Agency: Saatchi & Saatchi (Shanghai Branch)
Award: Shortlist (Media Lions)

Kraft Foods - 2010 Prince's Happy Adventure

Read the full description here.


The 70 Meter Spit
Client: Public Health Bureau Of Fengxian
Agency: Ogilvy & Mather (Shanghai Branch)
Award: GOLD LION (Design Lions) / Shortlist (Grand Prix for Good Award)

Video case study

Read the full description here.


Your Game Is Your Voice
Client: Nike
Agency: Wieden+Kennedy (Shanghai Branch)
Award: BRONZE LION (Design Lions)

Fun in Guangzhou - Nike 'Let Your Game Speak' 5

Read more about the campaign on chinaSMACK.


Other notable entries
Think! Fast! Buy!, Smart Car, MEC Beijing Branch
Shortlist (Media Lions)
The Biggest Show Ever Sold, Procter & Gamble, Mediacom (Guangzhou Branch)
Shortlist (Media Lions)
The Skate Wash Denim, Meters/bonwe, ALWAYS (Shanghai Branch)
Shortlist (Outdoor Lions)
Plastic Bag Monsters, Roots and Shoots Shanghai, Bates 141 (Shanghai Branch)
Shortlist (Direct Lions)
DIY Street Basketball, Pepsico, DDB (Shanghai Branch)
Shortlist (PR Lions)
The Rainbow Project, Asian Tigers, JWT (Shanghai Branch)
Shortlist (PR Lions)
Instant Package, Deppon Express, CC&E (Shanghai Branch)
(Shortlist, Outdoor Lions)

Chinese agencies have produced some wonderful creative work this year, and no doubt next year entries from the PRC will be even more prevalent at the awards.

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Help us maintain a vibrant and dynamic discussion section that is accessible and enjoyable to the majority of our readers. Please review our Comment Policy »
  • Baijiansi

    All average at best.

  • Fake

    Let’s see your work, Baijiansi.

    • Baijiansi

      I don’t work in the ad industry. I like my soul, thank you.

      They look straight from 1998, that’s all.

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