• BK

    they recycled a second tier nike commercial from two decades ago?

    way to push the envelope.

  • dilladonuts

    Nike in China is mad corny, no matter how hard they try, they always look like they are forcing cool on a very un-cool nation. Just about everyone I’ve ever met working for Nike in China is just about the image, but had no real knowledge of sports/street culture.

    They will continue to spend billions of dollars in marketing and funding, but at the end of the day, they will never get their lebron, jordan, federer, tiger, etc out of China, good luck trying.

    Until China’s general attitude changes to one of humility and true understanding, winning over fans, rather then dominance by force, nobody will be buying Liu Xiang apparel.

    • BK

      Totally agree.

      As an outsider, I think it’s dependent upon the general laziness of the agency. There hasn’t been one Nike China campaign that provoked any thought whatsoever. No matter if it was a LeBron, Ronaldinho or Kobe spot. Just stereotypical and lazy.

      Which is odd considering that W+K makes semi-interesting, at least different work for Converse. Which yes, does speak to a different audience, but that same thinking could be applied to Nike.

Back to top
mobile desktop