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'360 Safeguard' celebrated its 6 year anniversary last month. Tto commemorate this event the firm created a touching micro film following a father and son.
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Yihaodian, one of China’s leading e-commerce websites, has launched its latest “The Best Choice” campaign to spark a conversation about grocery shopping.
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A new TV ad promoting Mizone Water shows a library being decimated. The advertisement's purpose is to highlight Mizone's ability to restore your inner balance.
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We take a look at some of the creative entries and winners from Chinese ad agencies from the prestigious 2012 Cannes Lions International Festival of Creativity.
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GAP China has rolled out a new phase of its Let's GAP Together campaign that brings together Western and Chinese celebrities thanks to Annie Leibovitz.
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Ice Dew has launched a new TV commercial ahead of the London Olympics with an idea showing that we are made of 60% water - without Ice Dew we are the half man.
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Retailer Media Markt has launched a new corporate branding film that showcases employee dedication to customer service. Employees at work so hard - they sweat
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An award winning campaign from Leo Burnett (Shanghai) that highlights awareness of autistic children in China on behalf of the QingCongQuan Foundation.
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Philips China is rolling out a series of TV commercials that illustrate how its products incorporate natural elements to improve people’s daily lives.
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Coca-Cola, Ogilvy & Mather (Shanghai), and Jonathan Mak teamed up to create new imagery celebrating the happiness that comes with sharing a bottle of Coke.
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Ogilvy & Mather Hong Kong created a campaign for the China Environmental Protection Foundation featuring animal suicide. It asks if nature has had enough.
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An American advertising producer, John Beret, goes to Shanghai to try and sell fast food to the Chinese people. An endearing portrait of a modern day "Mad Man".
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Chinese society is becoming isolated due internet surfing, Family Care For Grassroots Community created an outdoor installation to raise awareness about the issue.
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The North Face is encouraging city dwellers to ditch sitting in front of a screen and head to the both tranquil and thrilling experiences of the great outdoors.
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Adidas created a campaign to showcase inspiring and original creative talents in China that exemplify the spirit and authenticity of the Adidas Originals brand.
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Fast food chain McDonald's launched a campaign showing Chinese men who are proud to celebrate their ‘manliness’ and show off their ‘manly’ characteristics.
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China's largest online e-commerce site, Taobao, has launched a new mobile app which is being promoted in the Mainland through an animated online web series.
'360 Safeguard' celebrated its 6 year anniversary last month. Tto commemorate this event the firm created a touching micro film following a father and son.
Yihaodian, one of China’s leading e-commerce websites, has launched its latest “The Best Choice” campaign to spark a conversation about grocery shopping.
A new TV ad promoting Mizone Water shows a library being decimated. The advertisement's purpose is to highlight Mizone's ability to restore your inner balance.
We take a look at some of the creative entries and winners from Chinese ad agencies from the prestigious 2012 Cannes Lions International Festival of Creativity.
GAP China has rolled out a new phase of its Let's GAP Together campaign that brings together Western and Chinese celebrities thanks to Annie Leibovitz.
Ice Dew has launched a new TV commercial ahead of the London Olympics with an idea showing that we are made of 60% water - without Ice Dew we are the half man.
Retailer Media Markt has launched a new corporate branding film that showcases employee dedication to customer service. Employees at work so hard - they sweat
An award winning campaign from Leo Burnett (Shanghai) that highlights awareness of autistic children in China on behalf of the QingCongQuan Foundation.
Philips China is rolling out a series of TV commercials that illustrate how its products incorporate natural elements to improve people’s daily lives.
Coca-Cola, Ogilvy & Mather (Shanghai), and Jonathan Mak teamed up to create new imagery celebrating the happiness that comes with sharing a bottle of Coke.
Ogilvy & Mather Hong Kong created a campaign for the China Environmental Protection Foundation featuring animal suicide. It asks if nature has had enough.
An American advertising producer, John Beret, goes to Shanghai to try and sell fast food to the Chinese people. An endearing portrait of a modern day "Mad Man".
Chinese society is becoming isolated due internet surfing, Family Care For Grassroots Community created an outdoor installation to raise awareness about the issue.
The North Face is encouraging city dwellers to ditch sitting in front of a screen and head to the both tranquil and thrilling experiences of the great outdoors.
Adidas created a campaign to showcase inspiring and original creative talents in China that exemplify the spirit and authenticity of the Adidas Originals brand.
Fast food chain McDonald's launched a campaign showing Chinese men who are proud to celebrate their ‘manliness’ and show off their ‘manly’ characteristics.
China's largest online e-commerce site, Taobao, has launched a new mobile app which is being promoted in the Mainland through an animated online web series.
hey Zhang Yi Thanks for your comment. Apologies my accent recognition has never been that strong - but noted! Regarding the obscurity and weirdness, I agree ...10 years ago»
Good call. fixed. thanks. ...11 years ago»
Hi SE, Thanks for your comment. Yes, the Air China commercial was created by Ogilvy. I don't believe it states anywhere that it is a JWT commercial, but apol ...11 years ago»
You can check out NeochaEDGE's client work here: http://edge.neocha.com/category/neochaedge-client-work/ ...11 years ago»
Hi Rudolph, Thanks for your comment. I'll drop Clancy a note about your questions. Good news as well we'll be hearing a lot more from Dominic in the coming w ...11 years ago»
Hi Leon, The original paper can be viewed on the website here: http://www.newsin18yrs.com (English version: http://www.newsin18yrs.com/judge.php) Best, ...11 years ago»
Hi Clancy, That's a fascinating insight. Thank you for sharing. My question is why is their this culture for creative directors to "crush" original crea ...11 years ago»
The main chinaSMACK site is down for urgent maintenance. It will be back up soon. Thanks, Dan ...11 years ago»
Hi Ahwong, I feel the same. In terms of China being best at copying - for many products i would say probably yes (Shanzhai goods are great aren't they). Kor ...11 years ago»
Hi moom, According to the campaign website: "Zhou Xun is not only famous for her acting career, ...11 years ago»