Perrier® Sparkling Natural Mineral Water, today announced the launch of “Liberate and Win,” a highly fun and engaging bubble-popping web and mobile game that encourages players to open up themselves and let out their inhibitions. Making a splash in the hot summer months, the exciting game marks the Perrier brand’s launch in the China market.
Created by Ogilvy & Mather Shanghai, the game brings players under the spell of addictive bubble-popping, in which the goal is to burst as many bubbles as possible. Hidden in each bubble in the game is a chance to win a wide variety of thousands of prizes ranging from Perrier branded drinking glasses and notebooks to dance lessons. Players can also win exclusive specialty prizes including personal photography sessions, DJ and music production courses and personal styling sessions. A special surprise will be revealed to the lucky player who pops the 1 billionth bubble in the game. The winners’ experiences will be stitched into a film to share on Perrier China’s weibo account.
Live through September 5, “Liberate and Win” can be played across platforms. It is optimized for play on mobile devices and now available in iOS and Android across mainland China. Log onto perriershifang.nestle.com.cn or scan the QR code on the left to play the game.