The following television commercial made by Ogilvy & Mather Taiwan for Taiwan’s TC Bank (大眾銀行) accumulated over 450k views on popular mainland China video sharing website Youku less than two days after it was uploaded. Based on a real story, a group of old men decide to revisit their motorcycling youth after one of their own passes away.
Transcript & Translation: (Note: Place your mouse cursor over the English to see the original Chinese)
Based on a true story.
What do people live for?
To miss someone?
To keep living?
To live longer?
Or, to leave?
“Let’s go ride motorcycles!”
An average age of 81.
1 has a hearing problem.
1 has cancer.
3 have heart disease.
Every one of them has degenerative arthritis.
6 months of preparation.
13 days traveling around the island.
From the north to the south.
From night to day.
For one simple reason.
What do people live for?
For ordinary people with extraordinary dreams.
TC Bank | 大眾銀行
A copy on YouTube:
Comments from Youku:
What is the music? Very rousing.
Sigh, I don’t know what I am living for.
moonleang: (responding to 小棋)
The music is Aska’s “On Your Mark”, the original MV [music video] was an animation made by Miyazaki.
How far can your love/passion go? However far your dreams are is however far you should go!
When you’re young, don’t wait until you are old to regret.
Some things if you don’t do now, you’ll never do the rest of your life.
This will make people cry to death.
Living is a kind of strength.
Who downvoted [this video]?
Those people really don’t know the meaning of brotherhood.
The best advertisement short film I have ever seen!!
[Made me] think of back when I was in school, staying up all night to ride around Xiamen on my bicycle.
From around 20-years-old to 80-years-old, friends of 60 years. These days, it is very difficult to maintain a friendship for such a long time.
Niubi, an excellent advertisement, this kind of advertisement is what people like to watch, very moving.
Fuck, such sentimental music making me cry.
ccj1mk: (responding to PIXAR168)
Yes! 5 Taiwanese!!!!!!!
Advertisements made by Taiwan truly know how to move people.
When I saw the “Dream” character, I cried. When I saw TC Bank, I laughed.
Thailand TVC. production house corperation with Taiwanese ad agency powers( Thai director Thanonchai direct this ad,he is the man who directed many Cane Lion’s TVC awards.He made Pantene ad)
Here in Xiamen, a lot of kids watch Taiwanese television growing up. Really, when watching Taiwanese television shows, even the commercial breaks aren’t boring, because even the commercials are truly all very interesting to watch.
Wildly ding, the mainland’s public service advertisements can take 10 years and still not catch up [to this].
What does this have to do with a bank?
TC Bank – “Dream Ranger” Television Commercial (3 minute version)
Advertising Agency: Ogilvy & Mather Taiwan
Executive Creative Director: Jennifer Hu
Copywriter: Jennifer Hu, Justin Chia
Art director: Leah Chen
Producer: Abby Ku