China Environmental Protection Foundation: Nature’s Giving Up

China Environmental Protection Foundation - Nature's Giving Up

Humans are destroying natural habitats and the animals have had enough. At least that’s what the China Environmental Protection Foundation and Ogilvy & Mather (Hong Kong) want us to believe.

An advertising campaign has been created that shows animals committing suicide. Like many public awareness / charity campaigns – it’s controversial and has been developed to get people talking about the issue. What do you think of the visuals below?




Agency credit to: Ogilvy & Mather (Hong Kong)
Executive Creative Directors: Simon Handford, Sandy Chan
Associate CD/Copywriter: Richard Sorensen
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Chika Tsang
Photographer: Joe Lam
Retouchers: Janis Ng, Joe Lam
Client Team Director: Tak Chi Lee
Account Team: Paul Lam

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