The People Of China’s Ad Industry: Juggi Ramakrishnan

Juggi Ramakrishnan

Who is Juggi Ramakrishnan?

Name: Juggi Ramakrishnan

Title: Executive Creative Director

Company: Ogilvy & Mather Advertising, Beijing

Juggi Ramakrishnan joined O&M Advertising, Beijing as the Executive Creative Director in 2013. With more than two decades of industry experience, he leads the production of creative work that is as rich in local flavor for the Chinese market as it is internationally accessible.

Juggi was formerly the Deputy Regional Executive Creative Director at O&M Advertising, Asia Pacific in 2010. Prior to O&M, he was the Executive Creative Director of BBDO Proximity Singapore from 2007 to 2010 and the Executive Creative Director at Saatchi & Saatchi Singapore for 11 years prior to that, during which the agency became the most awarded agency in Asia in 2007.

Consistently ranked within the top 25 creatives in Asia for eight out of the last 10 years in Campaign Brief Asia’s Creative Rankings, Juggi has contributed to the wins of more than 250 awards in the last decade. He was also featured in “D&AD: The Copy Book” as one of the 48 top advertising writers in the world.

Videos of Interview Below:

Interview Questions for Juggi Ramakrishnan

  1. chinaSMACK and myself would first like to say thank you and welcome you to the show. Since most of our readers do not know you, I would like to start out by asking some basic questions about your past work and experience. Could you please briefly introduce yourself?
  1. You have been working in the advertising industry for over two decades. What made you interested in advertising?
  1. In the past two decades you have won multiple awards for your creative work and you have been featured in “D&AD: The Copy Book” as one of the 48 top advertising writers in the world. Can you tell me a little about the most interesting award winning campaign you worked on? And also tell me about the work you are most proud of in your career, so far?
  1. So, now we know more about you and your past. Let’s talk about your work here in China. Can you tell me why you decided to move to China and work here?
  1. You have been working in China for about 1 year now. How is China’s advertising industry different from Singapore’s advertising industry?
  1. China and India both have booming advertising industries; can you tell me about some of the similarities in both markets?
  1. In the last year, you have worked on many projects in China; can you tell me about a campaign you are particularly proud of since working for O&M in China?
  1. You have now been here for about a year; can you tell us about some of the key observations you have seen in China’s ad industry? How do you think the industry will change in the next few years?
  1. You just mentioned some of the key observations in China’s ad industry and you mentioned creativity. I have talked to many people in the industry and the conversation always returns to the lack of creativity. How do you view this problem and how do you think it will change in the next few years?
  1. Keeping on the subject of creativity. Can you tell me about one or two people you have worked with in China that have shown extreme creativity? What was some of the things they did to make them stand out?
  1. To end on a positive note. You have worked in many different markets throughout your career; can you tell me about one or two positive things that makes the Chinese market worth working in?
  1. Thank you for taking the time to talk with me today. Is there anything else you would like to tell our audience before saying good-bye?
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