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How China's vibrant internet pop culture reflects its evolving modern society, demographics, social issues, providing marketing and communications opportunities.
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The People Of China’s Ad Industry: Miriam Hanna Deller has been working in the extreme sport industry in china for the past decade find out more about her work.
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How evolutionary models give marketers the ability to see how selected strategies will work out against competitors, and lets them see achievable market share gains
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Ensuring a brand's communication proposition appeals to consumers should be of paramount importance and act as the foundation for communication to be built upon
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The latest interview with Executive Creative Director Juggi Ramakrishnan of Ogilvy & Mather Advertising, Beijing. Miguel and Juggi met up to talk about advertising.
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Advertising@chianSMACK hopes you enjoy this warp up of China’s Best Ads of 2013 brought to you by some of the most influential individuals in the ad industry.
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An interview with the the Chief Strategy Officer of Y&R, Kaiyu Li, on "slowing down" becoming the a aspiration & "brainless" the new smart in Chinese advertising.
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China is beginning to explore the possibility of shifting the film industry away from live action towards animated features, with government help & investment.
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Apple tops the BrandZ™ Top 100 Most Valuable Global Brands ranking, now in its eighth year, with Google taking second and 12 Chinese brands making it into the list
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List of the top 10 Chinese buzzwords from the last year, originating from some very peculiar and unique situations and brought into popular culture and conversation.
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Part 2 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
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The following is an interview with Angela Hsu where she discusses her views on running an international firm in the Chinese market and key issues related to it
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Part 1 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
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Strategic planner Tracey Hamilton reviews Michael B. Griffiths' influential new book, 'Consumers and Individuals in China: Standing out, Fitting in'.
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How a Chinese online merchant selling electronic cigarettes advertises using a clever smoking experiment video, artificially inflated views, and fake comments.
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After 10 great years, CEO Angela Hsu parts ways with M&C Saatchi having climbed the ranks within the company to eventually lead the team and China operations
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Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
How China's vibrant internet pop culture reflects its evolving modern society, demographics, social issues, providing marketing and communications opportunities.0
The People Of China’s Ad Industry: Miriam Hanna Deller has been working in the extreme sport industry in china for the past decade find out more about her work.
How evolutionary models give marketers the ability to see how selected strategies will work out against competitors, and lets them see achievable market share gains
Ensuring a brand's communication proposition appeals to consumers should be of paramount importance and act as the foundation for communication to be built upon
The latest interview with Executive Creative Director Juggi Ramakrishnan of Ogilvy & Mather Advertising, Beijing. Miguel and Juggi met up to talk about advertising.
Advertising@chianSMACK hopes you enjoy this warp up of China’s Best Ads of 2013 brought to you by some of the most influential individuals in the ad industry.
An interview with the the Chief Strategy Officer of Y&R, Kaiyu Li, on "slowing down" becoming the a aspiration & "brainless" the new smart in Chinese advertising.
China is beginning to explore the possibility of shifting the film industry away from live action towards animated features, with government help & investment.
Apple tops the BrandZ™ Top 100 Most Valuable Global Brands ranking, now in its eighth year, with Google taking second and 12 Chinese brands making it into the list
List of the top 10 Chinese buzzwords from the last year, originating from some very peculiar and unique situations and brought into popular culture and conversation.
Part 2 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
The following is an interview with Angela Hsu where she discusses her views on running an international firm in the Chinese market and key issues related to it
Strategic planner Tracey Hamilton reviews Michael B. Griffiths' influential new book, 'Consumers and Individuals in China: Standing out, Fitting in'.
How a Chinese online merchant selling electronic cigarettes advertises using a clever smoking experiment video, artificially inflated views, and fake comments.
Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.