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VisitBritain, along with the Home Office, is asking the people of China to give new Chinese names to tourist attractions and places of interest across Britain.
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Four online videos created in the lead up to Lincoln’s launch of two new models into the market, attaching a distinct Chinese perspective to the American brand.
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Perrier®, launch “Liberate and Win,” a highly fun and engaging bubble-popping web and mobile game encouraging players to open up and let out their inhibitions.
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Backed by major global Chinese Brands, such as BYD,Huawei and Lenovo, two Dutch guys aim to show the world a China that is driven to enter the world stage.
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Taking advantage of recent Line outages on the mainland, Tencent's WeChat is making a play for the Taiwan market with the launch of a provocative new commercial
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‘New Elegance’ movement aims to galvanize contemporary Chinese men to embark on a journey of self-discovery leading them to achieve success beyond money and status.
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Attended by up to 40 senior creatives from top advertising agencies, Portfolio Night 12 calls on young creative hopefuls to show off their advertising portfolios
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Discussion on 10 social media personality types that capture a range of social behaviour based on people’s online social media exchanges and views of themselves
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Apple tops the BrandZ™ Top 100 Most Valuable Global Brands ranking, now in its eighth year, with Google taking second and 12 Chinese brands making it into the list
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List of the top 10 Chinese buzzwords from the last year, originating from some very peculiar and unique situations and brought into popular culture and conversation.
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Coca-Cola showcase "Friendship Experiment" through a new photography exhibit and digital campaign to celebrate the inherent warmth and happy spirit of Chinese
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Attended by up to 40 senior creatives from top global agencies, Portfolio Night 11 calls on young creative hopefuls to show off their advertising portfolios
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Strategic planner Tracey Hamilton reviews Michael B. Griffiths' influential new book, 'Consumers and Individuals in China: Standing out, Fitting in'.
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Kestrel Lee, digital creative director, shares an outsider's perspective at how agencies approach integration in China and how to avoid pitfalls encountered abroad
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Kestrel Lee, digital creative director at Edelman China shares his insight and tips for pitching digital or social media campaign ideas to companies in China
VisitBritain, along with the Home Office, is asking the people of China to give new Chinese names to tourist attractions and places of interest across Britain.0
Four online videos created in the lead up to Lincoln’s launch of two new models into the market, attaching a distinct Chinese perspective to the American brand.
Perrier®, launch “Liberate and Win,” a highly fun and engaging bubble-popping web and mobile game encouraging players to open up and let out their inhibitions.
Backed by major global Chinese Brands, such as BYD,Huawei and Lenovo, two Dutch guys aim to show the world a China that is driven to enter the world stage.
Taking advantage of recent Line outages on the mainland, Tencent's WeChat is making a play for the Taiwan market with the launch of a provocative new commercial
‘New Elegance’ movement aims to galvanize contemporary Chinese men to embark on a journey of self-discovery leading them to achieve success beyond money and status.
Attended by up to 40 senior creatives from top advertising agencies, Portfolio Night 12 calls on young creative hopefuls to show off their advertising portfolios
Discussion on 10 social media personality types that capture a range of social behaviour based on people’s online social media exchanges and views of themselves
Apple tops the BrandZ™ Top 100 Most Valuable Global Brands ranking, now in its eighth year, with Google taking second and 12 Chinese brands making it into the list
List of the top 10 Chinese buzzwords from the last year, originating from some very peculiar and unique situations and brought into popular culture and conversation.
Coca-Cola showcase "Friendship Experiment" through a new photography exhibit and digital campaign to celebrate the inherent warmth and happy spirit of Chinese
Attended by up to 40 senior creatives from top global agencies, Portfolio Night 11 calls on young creative hopefuls to show off their advertising portfolios
Strategic planner Tracey Hamilton reviews Michael B. Griffiths' influential new book, 'Consumers and Individuals in China: Standing out, Fitting in'.
Kestrel Lee, digital creative director, shares an outsider's perspective at how agencies approach integration in China and how to avoid pitfalls encountered abroad
Kestrel Lee, digital creative director at Edelman China shares his insight and tips for pitching digital or social media campaign ideas to companies in China