• neil

    a very boring article…

  • adcritic

    Useful.

  • Francis Wee of Ogilvy

    With 13 years of experience in leading integrated and digital campaigns in Asia and winning more than 100 digital creative and effectiveness awards, Kestrel can give better and in depth advice rather than this. Seriously even a fresh graduate or someone with who had just joined the industry can do this.

  • singaporean too

    francis, well said…

  • asian_draper

    free information has a price. And can one really say that social marketing will lead to an increase in search volume?

  • Singaporean expat

    I think the writer has correctly identified the attitudes that most foreign advertising professionals need to have when working in this market. China has its own media, client and consumer dynamics, which cannot be ignored.

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