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Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
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Durex's tongue-in-cheek American Presidential Election related post goes viral on Sina Weibo, once again showing why it is one of the sites most followed brands
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Following their summer internship program, Ogilvy have put together an 8-Step guide on how they think you can go from good-to-great in PR and get to the next level
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Uncovering a unique set of eight barriers and drivers to doing business in China, if you don't keep these things in mind you may just find yourself in a bad spot
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Part 2 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
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Part 1 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
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Part 2 of an interview with Amir Kassaei, one of the world's top creatives, where he shares his insights on the Chinese ad industry and his vision of the future
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Part 1 of an interview with Amir Kassaei, one of the world's top creatives, where he shares his insights on the Chinese ad industry and his vision of the future
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Latest UKTI Trade Mission sees two of the UK's highly respected Ad Agency Chief Execs come to China to promote brand internationalisation between the two countries
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Brand expert Jack Derong talks about rapid brand expansion in China and what these brands should do to ensure they don't damage their image due to poor service
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An American advertising producer, John Beret, goes to Shanghai to try and sell fast food to the Chinese people. An endearing portrait of a modern day "Mad Man".
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chinaSMACK speaks to BBH China's CEO to find out more about one the most successful ad campaigns of this year, Johnnie Walker's 'Yulu' (Words On A Journey).
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The British advertising industry trade body, the IPA, is coming to China this month to learn more about and share knowledge Chinese brands and ad agencies.
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chinaSMACK speaks to Ogilvy China's Chairman T.B. Song and CEO Shenan Chuang about the agency's challenges and successes in their first 20 years in China.
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China's biggest brands are using the power of storytelling to connect with their audiences. We discuss and review some of the recent story-centric commercials.
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We speak to the M&C Saatchi's China CEO about her career in advertising, thoughts on the Chinese advertising industry and the teachings of Confucius.
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TED Talk extraordinaire and creative mogul, 'Rory Sutherland' shares his thoughts and experiences of China, its ad industry as well as his fondness for cravats.
Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.1
Durex's tongue-in-cheek American Presidential Election related post goes viral on Sina Weibo, once again showing why it is one of the sites most followed brands
Following their summer internship program, Ogilvy have put together an 8-Step guide on how they think you can go from good-to-great in PR and get to the next level
Uncovering a unique set of eight barriers and drivers to doing business in China, if you don't keep these things in mind you may just find yourself in a bad spot
Part 2 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
Part 1 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
Part 2 of an interview with Amir Kassaei, one of the world's top creatives, where he shares his insights on the Chinese ad industry and his vision of the future
Part 1 of an interview with Amir Kassaei, one of the world's top creatives, where he shares his insights on the Chinese ad industry and his vision of the future
Latest UKTI Trade Mission sees two of the UK's highly respected Ad Agency Chief Execs come to China to promote brand internationalisation between the two countries
Brand expert Jack Derong talks about rapid brand expansion in China and what these brands should do to ensure they don't damage their image due to poor service
An American advertising producer, John Beret, goes to Shanghai to try and sell fast food to the Chinese people. An endearing portrait of a modern day "Mad Man".
chinaSMACK speaks to BBH China's CEO to find out more about one the most successful ad campaigns of this year, Johnnie Walker's 'Yulu' (Words On A Journey).
The British advertising industry trade body, the IPA, is coming to China this month to learn more about and share knowledge Chinese brands and ad agencies.
chinaSMACK speaks to Ogilvy China's Chairman T.B. Song and CEO Shenan Chuang about the agency's challenges and successes in their first 20 years in China.
China's biggest brands are using the power of storytelling to connect with their audiences. We discuss and review some of the recent story-centric commercials.
We speak to the M&C Saatchi's China CEO about her career in advertising, thoughts on the Chinese advertising industry and the teachings of Confucius.
TED Talk extraordinaire and creative mogul, 'Rory Sutherland' shares his thoughts and experiences of China, its ad industry as well as his fondness for cravats.