China's biggest brands are using the power of storytelling to connect with their audiences. We discuss and review some of the recent story-centric commercials.

We speak to the M&C Saatchi's China CEO about her career in advertising, thoughts on the Chinese advertising industry and the teachings of Confucius.

Adidas has installed punchbags in a Shanghai subway station to relieve the stress of commuters as part of its new Chinese ad campaign 'Don't Waste Your Wait'.

Hu Ge has devised another hilarious spoof commercial for the 7UP based on the Snow White fairytale. The video is already very popular amongst Chinese netizens.

China's leading online clothing retailer, VANCL, has launched a new TV ad for its 29 Yuan t-shirts, that is based upon the Mastercard 'Priceless' commercials.

China's state run, 'Xinhua News Agency' has leased a massive LED billboard on New York's Times Square. It sends a clear message to America that China is rising.

Nike's new TV ad for the Chinese audience shows us how sports can help people achieve their ambitions. Kobe Bryant, Li Na and Liu Xiang all feature in the ad.

Greenpeace has just launched a new campaign that targets Nike, Adidas & Li-Ning asking them to combat Chinese textile manufacturers who pollute China's rivers.