Adidas created a campaign to showcase inspiring and original creative talents in China that exemplify the spirit and authenticity of the Adidas Originals brand.

Fast food chain McDonald's launched a campaign showing Chinese men who are proud to celebrate their ‘manliness’ and show off their ‘manly’ characteristics.

China's largest online e-commerce site, Taobao, has launched a new mobile app which is being promoted in the Mainland through an animated online web series.

Dove Chocolates tapped into augmented reality technology to create a gift giving experience for Chinese youth wanting to send loved ones a special message.

Sprite China brings basketball star Kobe Bryant and popstar Jay Chou together to have a music battle with the latter getting a little more than he bargained for.

Ed Hardy, an American apparel brand known for pioneering tattoo fashion, pair with Y&R Beijing to produce creative "Tattoo without needles" prints

Tencent continues to strengthen its brand image with the friendship themed "Brothers" microfilm, building upon their family themed microfilm released in 2011

Dove Chocolates created a viral campaign to celebrate Chinese Valentine's Day. It follows a man on a quest to build a carriage to impress the girl he loves.