Nike China: “Use Sports” Campaign

Nike China - Use Sports Campaign

Great branding and advertising campaigns have made Nike one of the most recognised companies in the world. Its latest commercial for the Chinese market proves to be another worthy addition to the ever-growing repertoire of inspiring commercials produced by the sports brand.

The title of the new TV ad is. “Use Sports” (用运动  – Yòng yùndòng) and it aims to show how sports can help people achieve great things. Nike’s usual Chinese sports stars Li Na and Liu Xiang join Kobe Bryant and a number of other athletes to communicate the message. Watch it on Youtube or Youku below:

Watch on Youku.

The new commercial comes courtesy of our friends at W+K Shanghai, if you want to find out more about the agency read our interview with Jenny Chen (Associate Account Director for Nike China).

A few posters have also been released as part of the campaign.

Nike China - Li Na

Nike Use sports

Nike China - Liu Xiang

Agency credit to: Wieden + Kennedy (Shanghai Branch)

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