• Nuo

    The design is so ugly. First I discover an ugly design for Nike’s ads. The photos are so expressive because of the huge red square, we can’t see it clearly. The chinese character are not so nice.

  • your mom

    first, these are not appealing to young people in China visually. Second, most of the kids in China dont give a shit about sports and nike, they buy nikes cuz they are cool.

    • David

      Nike isn’t trying to attract customers to their brand with this messaging. They’re trying to create some kind of shift in the mind of consumers about what sports mean in a person’s life and tie the Nike brand to that paradigm shift. They’re basically trying to grow the pie, not take a bigger piece of it.

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