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As Chinese New Year approaches, Coca-Cola has launched an ad campaign featuring Olympic athlete Liu Xiang who goes back to his school to visit old friends.
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Nike's new TV ad for the Chinese audience shows us how sports can help people achieve their ambitions. Kobe Bryant, Li Na and Liu Xiang all feature in the ad.
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With the 2010 Asian Games now over, we review Nike's promotional activity that targetted Guangzhou's youngsters.
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Nike creates an interactive graphic novel based on a day in the life of China's star athlete and Olympic gold champion hurdler Liú Xiáng.
As Chinese New Year approaches, Coca-Cola has launched an ad campaign featuring Olympic athlete Liu Xiang who goes back to his school to visit old friends.2
Nike's new TV ad for the Chinese audience shows us how sports can help people achieve their ambitions. Kobe Bryant, Li Na and Liu Xiang all feature in the ad.
With the 2010 Asian Games now over, we review Nike's promotional activity that targetted Guangzhou's youngsters.
Nike creates an interactive graphic novel based on a day in the life of China's star athlete and Olympic gold champion hurdler Liú Xiáng.