Itch Scratching Exercise Part 1:
E-Cup Beauty demonstrates how to scratch a chest itch
A copy on YouTube:
Translation of the introduction:
To scratch an itch, maintain one’s image, and prevent awkward embarrassment…
Itch scratching exercises now begins…
Translation of the exercise:
1-2-3-4 Pretend to have doubts
2-2-3-4 Lean forward
3-2-3-4 Press down on chest/bust
4-2-3-4 Rub side to side to scratch itch
Itch Scratching Exercise Part 2:
E-Cup Beauty demonstrates how to scratch a leg itch.
A copy on YouTube:
1-2-3-4 Raise leg
2-2-3-4 Make a seductive look
3-2-3-4 Lift up skirt
4-2-3-4 Use the opportunity to scratch itch
Itch Scratching Exercise Part 3:
Handsome Man demonstrates how to scratch an elbow itch.
A copy on YouTube:
1-2-3-4 Raise arm
2-2-3-4 Lean on the wall
3-2-3-4 Pretend to be lost in thought
4-2-3-4 Use the opportunity to scratch itch
Itch Scratching Exercise Part 4:
E-Cup Beauty demonstrates how to scratch a face itch.
A copy on YouTube:
1-2-3-4 Tilt head to one side
2-2-3-4 Lift up hair
3-2-3-4 Use a charming look as cover
4-2-3-4 Use the opportunity to scratch itch
The above advertising campaign is for “复方醋酸地塞米松乳膏” (Fufang Cusuandisaimisong Rugao) or “Compound Dexamethasone Acetate Cream” made by the Sanjiu Medical & Pharmaceutical Co., Ltd. as shown in the “MSN popup window” at the end of each commercial. The product is a skin cream for minor itching, pain, or inflammation. Tencent’s QQ is the most popular instant messaging client in China but MSN Messenger is widely used amongst “more sophisticated” Chinese white-collar workers shown in and targeted by these advertisements.
A comment by Madison Boom:
Itch Scratching Exercise Part 4: The last episode of scratching a face itch is not so geili. Chinese people don’t buy into the hair flinging, and it would’ve been better if it was changed to the E-Cup Beauty going quickly bouncing up and down on a height-adjustable chair to scratch a butt itch!
What do you think of this advertisement? They have been described as being “viral advertisements” but at least on China’s major video sharing websites, copies of these advertisements do not seem to have many views.
