Heineken: ‘The Date’ In Chinatown

I should say that the following short film was not made in China, however it was sent to me by someone who thought it might be. I quite enjoyed it, and thought it was worth sharing.

The film is an advertisement for, ‘Heineken’ and is the sequel to their award winning ‘The Entrance‘ commercial. It is titled, ‘The Date‘.

Watch on Youtube

Watch on TudouThe ad is part of Heineken’s latest global campaign ‘Open Your World‘. According to Wieden + Kennedy (Amsterdam), the creative folk behind the film, it “follows a ‘Heineken Legend’ as he woos his stunning date on an epic journey — a glamorous tribute to all magical dates and legendary nights out.”

You will notice that the date takes place in a Chinese restaurant, but for some reason the backing music is in fact a 1960s Bollywood number called, ‘Jaan Pehechaan Ho’.

The ‘making of‘ film is also worth a watch. The commercial will no doubt appeal to the younger male audience wanting to follow in the ‘Heineken Legend’s footsteps.


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