January 2011 saw the launch of Intel’s award-winning ‘Visual Life’ campaign. It was created to promote the new 2nd generation Intel Core processor range. According the creative agency, ‘Amsterdam Worldwide’ the launch campaign was the biggest in Intel’s recent history.
The campaign website (http://www.intel.com/visuallife) hosts Intel and user-generated media from photos to videos. Last month, Intel unveiled a new video that follows two Chinese wedding photographers, ‘Kitty’ (Cai Ying) and ‘Lala’(Chen Xiang).
In the short film, the photographers’ new and novel approach to Chinese wedding photography is demonstrated and viewers are given an insight into how technology has become intertwined into the photographers’ lives. Here is the video:
(Watch on Vimeo)
Agency credit to: Amsterdam Worldwide
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