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China's popular mobile messaging app, WeChat, experiments with monetization and mobile payments, using discounted vending machines and extra celebrity content.
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T-Mall and Taobao final earnings has broken the previous one-day e-commerce sales record of the US, also breaking U.S. Black Friday online sales, $1.042 billion.
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All TVCs are an exercise in saying what you want while hiding a different truth.Find out what Intel is trying to hide in the "House of Flying Notebooks."
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Dell has created a campaign on RenRen challenging people to draw their true romance dreams. Titled 真心“画”大冒险,a pun on the Chinese name the game "Truth or Dare".
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Despite its popularity, Sina tries to market itself using famous Chinese tennis player Li Na in a lousy cartoon advertisement and interactive online campaign.
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Intel recently unveiled a new video for its 'Visual Life' campaign that follows two Chinese wedding photographers, Kitty and Lala, who give weddings a new twist.
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Tencent, makers of the popular QQ Chinese instant messaging service, releases a Chinese New Year commercial that moves many Chinese at home & overseas to tears.
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Microsoft's new marketing campaign in mainland China to deter Chinese consumers from using pirated software by emphasizing that "genuine" is "not the same".
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China's first step into 3D advertising, featuring Chinese idol Han Geng to promote the new 3D expansion for the video-game 天下贰 ("World II").