Nokia N9: “Unfollow” Features an Androgynous Fan Bingbing

Fan Bingbing advertising the Nokia N9 smartphone in "Unfollow", a "micro-film".

Today’s hottest Sina Weibo microblog post has so far been reposted [“retweeted” or “re-weibo’d”] over 230k times, over 5x the next hottest microblog post on China’s popular Twitter-like microblogging service.

The weibo comes from the verified account of Jason Cao (曹杰, Cao Jie), Nokia’s Greater China Marketing Manager and is a “micro-film” titled “Unfollow” featuring popular Chinese female star Fan Bingbing. The micro-film is actually a stylistic advertisement part of the China marketing campaign for the new Nokia (诺基亚) N9 mobile smartphone.

Below is a version of the same micro-film on YouTube, with English subtitles:

While the YouTube version understandably only has a few hundred views, the Youku version ambiguously titled Fan Bingbing’s first micro-film currently has nearly 900k views after only being uploaded 2 days ago, making it one of the most viewed videos for the day and week on China’s most popular video sharing website.

Chinese netizen reactions and comments to the video include the usual complaints of being mislead into watching a commercial, praise and criticism for Nokia (both suspicious and genuine), and many exclamations of how handsome, “manly”, and “cool” Fan Bingbing appears in the video.

What do you think? Do you think this advertisement will help sell the Nokia N9?

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  • HHH

    The song is Iron by Woodkid. The latest Assassin’s Creed E3 trailer also uses the song. All three feature “medieval” warriors.

    • N

      Song of the article
      Iron – Woodkid

  • Big

    Maybe i am too tired or fBB is not attractive to me at all. utterly boring and lack of taste. it is too long for a short film.

  • Elmo

    This is a ridiculous advert, even if it is Microfilm format.
    I suppose it is creative in some regard, but being creative to the point where it becomes nonsensical isn’t worth the money at all. Even the stylistic Playstation advertisements made more sense than this.

    • Exousia

      can’t agree with u more

  • Foreign Devil

    Hey guys outside of China. is YouKu working for you? Seems lately lots of chinese websites superslow. . not working etc. .. . Don’t know whats going on. My wife keeps complaining about it (she an expat Chinese)

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