United Colours of Benetton has just unleashed a controversial advertising campaign that features world leaders locking lips. The advertisements were created to promote Benetton’s UNHATE Foundation – a project that “seeks to contribute to the creation of a new culture of tolerance”. The campaign, in true Benetton fashion (excuse the pun), has caused quite a stir and within days of the adverts launching the internet was awash with reactions – even the White House released a statement about the ads.
One of the leading images featured shows US President Barack Obama and Chinese President Hu Jintao locking lips.
Here are the other controversial ads with various world leaders – the Pope has already taken action for his image to be removed.
Is this great advertising or just “offensive” photoshopped images?
Please note these ads were not created by a Chinese Ad agency – credit goes to Fabrica (Italy)
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