Taobao Mall Encourages Chinese Shoppers To Go Online

Taobao Mall Promotes

China’s answer to ebay, ‘Taobao Mall‘ (or TMall), is the country’s largest online retailer. You may remember its advertising campaign from earlier this year. The idea behind the ad was to show that millions of people were going online to do their shopping resulting in ‘Empty Cities‘.

Now Taobao Mall is hoping to further evolve Chinese consumers’ buying behaviour towards online purchasing with a follow-up campaign. The new TV ad promotes the premium brands that can be bought on and purchases can be made anywhere and at anytime.

Here is the TV ad:

On Youtube

On Youku

Alongside the ad, outdoor and print advertisements were placed around some of the major cities including Beijing and Shanghai.

Taobao Mall (

Taobao Mall (

Agency credit: Lowe China

Click below to like us on Facebook.

Like Advertising at chinaSMACK on Facebook

Help us maintain a vibrant and dynamic discussion section that is accessible and enjoyable to the majority of our readers. Please review our Comment Policy »
Personals @ chinaSMACK - Meet people, make friends, find lovers? Don't be so serious!»