Save The Children: “Tear Here To Stop Child Exploitation”

Save The Children: The Beggar Leaflet

Street children are a global problem. In China, informal statistics have up to 1.5 million children living on the streets, of which up to 79% are exploited by criminals who force the children into picking through garbage, begging, performing or stealing. These children are trapped in a life of pain and suffering where malnutrition and abuse are all they know. For the average person on the street the sight of these children is disturbing but nothing new, and as much as they’d like to help they don’t know how.

To change this, Linksus worked with Save The Children to create a leaflet with a twist. It used dramatic photographs incorporate actual strings to represent the puppet-like manipulation of children caught in these situations. The strings are held in place by a removable banner which describes the plight of the children.

When the banner is torn off by the reader the strings are released and information is revealed to tell the reader how they can help. These leaflets were distributed in large cities and urban areas around China to inform people about Save the Children.

Left Picture Text: “The site of children begging in the streets makes you want to do something to help, but  giving him money only benefits the criminals who pull his strings.”

Right Picture Text: “Log on to to free him from this terrible situation. Save the Children is currently established in 27 countries and works in more than 110 countries worldwide. In 2010, Save the Children China protected 33,000 children from exploitation.”

Agency Credit to: Linksus, Beijing, China
Creative Director: Polar Qiao, Lin Bo, Gao LuYang
Art Director: Polar Qiao, Lin Bo, Gao LuYang
Copywriter: Tian LiGang, Tian LinYan, Gentrad
Photographer: Shi Zhong, Hui Jing

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