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Part 2 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
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Great / recently popular 15 second spot for Kang Zhi Ba medicine brand stars a familiar looking hero blasting goons who are harassing an innocent looking family
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The following is an interview with Angela Hsu where she discusses her views on running an international firm in the Chinese market and key issues related to it
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Part 1 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
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Placed in strategic locations where people will need to freshen up their breath after meals, Mentos launch a tactical campaign targeting the bad breath at its source
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Funny ad for Peugeot3008 makes reference to popular mobile game 找你妹 (zhao ni mei), highlighting the model's spacious interior through hide and seek style idea
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After 10 great years, CEO Angela Hsu parts ways with M&C Saatchi having climbed the ranks within the company to eventually lead the team and China operations
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McDonald's launch new campaign in China promoting the Big Mac and other McDonald’s Beef products to build upon the macho theme of the previous 'Manly Man' campaign
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Some of China’s top social networking sites are collaborating to blackout their websites for one hour to drive awareness around the global movement, Earth Hour
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Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
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Timed to coincide with International Women's Day, Elegant Prosper launch a new campaign "Fashionistas' Time to Bloom" for new Spring / Summer 2013 collection
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Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
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Alpenliebe, one of China's most popular candy brands, launches nationwide televisision campaign aimes at young Chinese women starring a lovable teddy bear
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Durex's tongue-in-cheek American Presidential Election related post goes viral on Sina Weibo, once again showing why it is one of the sites most followed brands
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Lancôme Hypnôse Doll Eyes bus sets out to visit key Chinese cities and educate consumers with a fun interactive experience aimed at heightening product awareness
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Nike aim to deepen connection with consumers and prepare to roll out mobile campaign seeing them launch China’s first sports brand subscription platform via WeChat
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Part 2 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
Part 2 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising
Great / recently popular 15 second spot for Kang Zhi Ba medicine brand stars a familiar looking hero blasting goons who are harassing an innocent looking family
The following is an interview with Angela Hsu where she discusses her views on running an international firm in the Chinese market and key issues related to it
Placed in strategic locations where people will need to freshen up their breath after meals, Mentos launch a tactical campaign targeting the bad breath at its source
Funny ad for Peugeot3008 makes reference to popular mobile game 找你妹 (zhao ni mei), highlighting the model's spacious interior through hide and seek style idea
McDonald's launch new campaign in China promoting the Big Mac and other McDonald’s Beef products to build upon the macho theme of the previous 'Manly Man' campaign
Some of China’s top social networking sites are collaborating to blackout their websites for one hour to drive awareness around the global movement, Earth Hour
Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
Timed to coincide with International Women's Day, Elegant Prosper launch a new campaign "Fashionistas' Time to Bloom" for new Spring / Summer 2013 collection
Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.
Alpenliebe, one of China's most popular candy brands, launches nationwide televisision campaign aimes at young Chinese women starring a lovable teddy bear
Durex's tongue-in-cheek American Presidential Election related post goes viral on Sina Weibo, once again showing why it is one of the sites most followed brands
Lancôme Hypnôse Doll Eyes bus sets out to visit key Chinese cities and educate consumers with a fun interactive experience aimed at heightening product awareness
Nike aim to deepen connection with consumers and prepare to roll out mobile campaign seeing them launch China’s first sports brand subscription platform via WeChat
Part 2 of an interview with Graham Fink, current Chief Creative Officer of Ogilvy & Mather China, where he shares his experiences, insights and personal experiences
Clearly not paid content haha It's just showing off an ad, made by a Chinese based agency, that is endorsed by a celebrity ...9 years ago»
Hey, sorry about that. We have just added the link right above the video. ...10 years ago»
extremely clever ...10 years ago»
My favourite one of the lot is the student's baseball mound concept for ESPN radio ...10 years ago»