Quaker Instant Oats in partnership with DDB China have launched a new TVC which promotes the product’s three main health benefits. The TVC hopes to educate consumers on the multiple benefits of Quaker Instant Oats to encourage trial of the product.
The TVC is distinctive from the 2011 campaign for Quaker Instant Oats because it describes multiple benefits, rather than just the cholesterol-lowering aspect. Quaker Instant Oats helps lower cholesterol, improve digestion, and promote heart health. The TVC shows how multiple benefits can help you and your family achieve more in life.
Jimmy Lin (林志颖) was selected to be the spokesperson for Quaker Instant Oats because he is successful in multiple aspects of his life, and embodies the busy lifestyle of someone who would enjoy the product. He is not only a celebrity, but also a successful businessman, professional Formula One Race Car Driver, and loving father.
The campaign follows another TVC recently produced by Quaker and DDB, titled “No Additives”. This TVC featured popular singers Aggie Xie (谢沛恩) and Deng Ning (邓宁), and linked the product benefit of the naturally great taste with naturally beautiful women who are confident in their own skin. Both TVC’s are aimed at bringing Quaker to the forefront of health food in China.
Watch the TVC below or at the following link:
Agency Credit: DDB China