Teddy Bear In Alpenliebe Candy Campaign Pulls Heart Strings

Alpenliebe in partnership with BBH China launch nationwide television campaign for their chocolate filled toffee candy. The campaign stars a lovable teddy bear aimed at young women in China.

Alpenliebe is the flagship brand of Perfetti Van Melle and one of the largest candy brands in China.

The campaign, with special focus on key cities across China features the newly packaged Alpenliebe chocolate filled toffee candy. It aims to create a little dose of “toffee” indulgence in young Chinese womens’ daily routines, reminding consumers that a little act of kindness can put a smile on everyone.

Central to the campaign is a television commercial featuring a teddy bear on a mission to replenish his owners empty jar of Alpenliebe chocolate filled toffee candy. He braves the busy city streets and alley ways and gets home just in time to assume his place on a bedroom shelf.

Have a look at the TVC below.

Agency Credit: BBH China

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