Beijing Sports Radio is one China’s top sports radio stations. It has just launched a new campaign that seeks to raise the public awareness that the station now offers live commentary of some of the world’s biggest sporting events. According to the press release, the agency used the speech bubble concept for the ads as it is visually impactful and anyone can understand it.
A number of commenters online have pointed out that this concept has been used before by a student who was awarded best in show at the 2011 Addy Awards with concepts for ESPN Radio. Check out the ads here.
Agency credit to: Ogilvy & Mather (Hong Kong)
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