Beijing Sports Radio Promotes Live Sport With Speech Bubbles

Beijing Sports Radio is one China’s top sports radio stations. It has just launched a new campaign that seeks to raise the public awareness that the station  now offers live commentary of some of the world’s biggest sporting events. According to the press release, the agency used the speech bubble concept for the ads as it is visually impactful and anyone can understand it.

Beijing Sports Radio - Speech Bubbles

Beijing Sports Radio - Speech Bubbles

Beijing Sports Radio - Speech Bubbles

A number of commenters online have pointed out that this concept has been used before by a student who was awarded best in show at the 2011 Addy Awards with concepts for ESPN Radio. Check out the ads here.

Agency credit to: Ogilvy & Mather (Hong Kong)

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  • Mr_Moosta

    My favourite one of the lot is the student’s baseball mound concept for ESPN radio

  • Bruce Tutty

    Did they pay a royalty to the person that invented this?…or did they just steal the idea?

  • DRaY

    The ad campaign was soo good , you know a Chinese person couldn’t have come up with it…… but to be honest most graphic artist just recycle ideas they saw someplace else.

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