Dell has created a viral campaign on RenRen challenging people to draw and share stories of their true romance dreams. The campaign is named 真心“画”大冒险，a pun on the Chinese name the game “Truth or Dare,” 真心话大冒险. It can be loosely translated as “Heartfelt Drawing Challenge.”
Dell created this video to show how it works:
Users draw a picture of themselves and the girl or boy of their dreams and then they go on a date flying a kite or watching a meteor shower. An interesting grammar point to note in the promotional content is that the pronoun he or she is written in pinyin as “ta” rather than in hanzi as “她” or “他.” This is a common internet usage when the gender of the person is unknown, as both use the same pinyin.
This ad was featured on RenRen’s login page to promote it:
Some of the created stories are also being shared on Weibo. When devilish creatures attack, a Dell Inspiron notebook is used to ward them off.
The phrase 真心“画”大冒险 is also used for a game show where contestants try to guess what someone is drawing.
