World First As Infiniti Places Car Reveal In Hands Of Fans

Q50 Eau Rouge

Infiniti has revealed the first image of the Q50 Eau Rouge concept which will have its world premiere at the 2014 North American International Auto Show in Detroit on January 13. Simultaneously, Infiniti has launched a website at where fans can virtually build the car in 3D and reveal it to the world.

Infiniti is empowering social fans to unveil the all-new Q50 Eau Rouge concept car ahead of the official launch at the Detroit Motor Show on January 13. Starting today, fans and online advocates can power the reveal by sharing their views and comments through social media channels like Twitter (hashtag #F1Q50), Facebook and Weibo. Each ‘share’ will help build individual Q50 components to create a detailed 3D model in a virtual garage and as more fans share, the quicker the car will be ‘built’. Anyone can join in and watch the progress of the build at, which was created using HTML5 and webGL, the site is accessible via mobile, tablet and desktop devices.

Infinti - social media reveal

The Q50 Eau Rouge, a high-performance design concept based on Infiniti’s Q50 premium sports sedan, draws inspiration for aerodynamic design from the technical collaboration between Infiniti and four-time Formula One World Champions Infiniti Red Bull Racing.

More detailed information about the Q50 Eau Rouge will be revealed during a press conference at the North American International Auto Show at 09:20 on 14 January. The car could be revealed in full before then via if enough people click-to-build the car online.

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