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VisitBritain, along with the Home Office, is asking the people of China to give new Chinese names to tourist attractions and places of interest across Britain.
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Four online videos created in the lead up to Lincoln’s launch of two new models into the market, attaching a distinct Chinese perspective to the American brand.
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Infiniti is empowering social fans to share and unveil the all-new Q50 Eau Rouge concept car ahead of the official launch at the Detroit Motor Show on January 13th
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Zhejiang lady buys a 20 million RMB 13.3kt diamond ring on TMall, paying 5million RMB though online payment as a deposit, making headlines across China on 11.11
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British Airways takes on the role of an ambassador of British etiquette, bringing tips and advice to potential Chinese customers travelling to and from Britain.
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The Dutch Consulate in Shanghai launched a new campaign, titled "In Touch with the Dutch", that aims to bring the Dutch and Chinese in Shanghai closer together.
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Blind protesters have shown up outside Pizza Hut locations across several Chinese cities to protest against the restaurant chain's controversial online video
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Discussion on 10 social media personality types that capture a range of social behaviour based on people’s online social media exchanges and views of themselves
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Kestrel Lee, digital creative director, shares an outsider's perspective at how agencies approach integration in China and how to avoid pitfalls encountered abroad
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Some of China’s top social networking sites are collaborating to blackout their websites for one hour to drive awareness around the global movement, Earth Hour
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Kestrel Lee, digital creative director at Edelman China shares his insight and tips for pitching digital or social media campaign ideas to companies in China
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'360 Safeguard' celebrated its 6 year anniversary last month. Tto commemorate this event the firm created a touching micro film following a father and son.
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Skittles leverages on popular Hong Kong folk sorcery to create 'Beat the Rainbow' activation and online campaign aimed at strengthening engagement with teens
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Tencent continues to strengthen its brand image with the friendship themed "Brothers" microfilm, building upon their family themed microfilm released in 2011