One of China’s most popular domestic fashion brands ‘Meters/bonwe’ (美特斯邦威 – Měitèsī bāngwēi) has just re-created its website in 3D to promote its new M.Polar range (www.metersbonwe.com) M.Polar is the winter collection launched under the Meters/bonwe sub-brand M.Jeans.
For those of you unfamiliar with Meters/bonwe, the company was founded in the city of Wenzhou (Zheijiang Province) and the firm celebrated its 15th anniversary last month with an impressive concert / party which you can watch on Youku below:
There are now around 2,000 Meters/bonwe stores spread across mainland China. The clothing is aimed at lower-tier customers in lower-tier cities in China, and the brand mainly attracts 16-25 year olds. Taiwanese popstar Jay Chou is the brand’s ambassador.
Meters/bonwe also owns the slightly more upmarket ME&CITY brand, which is endorsed by Western celebrities including Orlando Bloom and Wentworth Miller.
If you are visiting China soon, I would recommend checking out the company’s flagship store located on the Nanjing Road in Shanghai, as well as clothes on sale you can also visit the interesting Meters/bonwe Costume Museum.
With regards to the new 3D website, it is quite fun to see the clothes popping out of the screen. However, I still find it slightly odd that Chinese companies think that everyone has pair of 3D glasses lying round their home. Despite this, 3D homepages are popping up everywhere in China — check out another 3D Chinese website that was just launched by BMW.
Credit to: Bluedoor Interactive (Guangzhou) – 蓝门互动广州
